Learn About Anne Claire

What brought you to Albuquerque, NM?

My husband and I moved to Albuquerque about a year ago from western Virginia for him to work at/get his PHD at UNM.

Would you rather own a flying car or have a chauffer?

Definitely flying car. I love going to new places and a flying car certainly would remove a large majority of accesibility barriers, especially when it comes to mountains or places where water could be involved.

What helps you be creative?

Creativity has its ebs and flows like energy or any other resource, but I find that if I surround my self with creative things that are inspiring, whether its reading or looking at the work of other people, etc. and know when to take a break and let my mind reset that I have an easier time maintaining creativity. I’m very guilty of not wanting to step back from projects until they’re where I want them to be, so I really have to force myself to take a break and go outside, or just move around and shift my focus to other things.

Do you have a favorite typeface?

This is such a hard question, there can’t be just one answer. I love fonts like Sabon and others, because of the influence people like Jan Tschichold had on modern type…but as for my favorites to put into use, I’m very partial to Sweet Sans, Maiola and Adelle right now.

What’s the last thing you read?

Conquistadors of the Useless by Lionel Terray

What color of Crayon would you be and why?

Fern green I think. Green is my favorite color and I love being outside as much as possible…also like the fern I am vascular, enjoy trees and probably would have also been dinosaur food if I lived back then.


Last great ad you experienced?

The last really great ad I saw was definitely the Tide spots for the superbowl. However, last ad I experienced that made me really stop and look at it, is the Jurrasic Jeff installment in London that was placed by NowTV. While it’s odd, and possibly mistimed, it definitely catches the eye and forces the viewer to ask quite a few questions of it.

Favorite Southern meal?

Growing up in NC, southern food is definitely near and dear to my heart, and if I had to build a meal from the foods I miss the most it would probably be chicken fried steak with white gravy, ham hock green beans, collards, and biscuits or eggbread style cornbread….with pecan pie and caramel cake for dessert.

What creative work are you most proud of?

I’m most proud of projects that push me creatively and prove to be learning experiences, whether its learning a new skill or just getting down into the weeds of fine tuning details…the ones that can be looked back on as growing points and that I am able to give as much towards as possible.


What was the last photo you took?

The last photo I took was from a hike up La Luz.

How did you get into advertising?

Originally when I went to school, my primary major was Studio Arts with a minor in education (that lasted all of the 30 minutes it took for me to listen to the introductions, walk to the computer lab and select drop minor). I knew I wanted to find a creative career path, and ideally one where things not only were created, but had a purpose and job. My first introduction to advertising was a required graphic design class, and I knew pretty quickly it was what I wanted to pursue so I picked that up and started trying to learn as much as I could about it, picked up a few small projects, and now it’s just snowballed from there.


Learn About Anne Claire

What movie or novel character do you most identify with?

The character I identify with the most is Meriadoc Brandybuck from Lord of the Rings (in the books more than the movies). He is short and clumsy, enjoys multiple breakfasts, the outdoors, adventures, and prefers to have a plan.

What characteristic would you say is essential to be successful in advertising?

I think flexibility is something essential to succeeding in advertising. It’s important to be able to think on your feet and hold nothing so precious that you aren’t able to alter/scrap/improve it. It’s important to be flexible when dealing with projects and clients, as well as with learning an improving your skills. If you become stiff and stagnant in any of this, it doesn’t matter how good you are, it just won’t work…but if you view your work/career/life as a constant work in progress to be improved upon you’ll do much better and be more receptive to helpful feedback and critique, plus it’s much more optimistic to view yourself as always growing and improving.

When are you the happiest?

I am the happiest when doing something challenging and when I’m able to enjoy each stage along the way. Whether it’s a work project, painting, difficult hike or trail run, it’s fun to do things that are a reach and require you to learn and work towards the reward whatever that might be (cool logo, view, or just an experience). It’s especially enhanced when I have the time to stop and take in each step and detail….and celebratory fries always taste much better when your brain is tired and your legs are sore.