10 Questions with Eve

What got you into advertising?

I was in grad school working on my MBA when I met a partner of a San Francisco Advertising agency. We got to talking, and he offered me an internship for the summer. I jumped at the chance, I LOVED what they did, and the rest is history.

Tell us about your school background? You have some unexpected majors.

Haha yeah it’s kind of diverse. I have a major in Philosophy with a minor in pre-law (I waffled with the idea of being a lawyer for a hot minute), another major in Economics with a minor in management (I started my PhD in Economics, maybe someday I’ll pick that back up again), and an MBA in Marketing.

You always have a smile on your face and handle tough situations well, what motivates you do to this?

Times are going to be tough and obstacles are going to stand in your way at some point in your life (likely many times). When that happens it’s easy to be frustrated or angry, and it’s ok to feel that for a little while, but you won’t make progress if you stay in that state for long. The only way forward is to say “Ok, the situation is what it is, how can I learn from this and be better for it?” It’s not always easy, but it’s the only way I know how to get better at what I do and be a better person.

 

Do you have a favorite Halloween movie/costume/tradition?

I love The Nightmare Before Christmas and I enjoy dressing up my dogs.

What is the most extravagant thing you have done for your dogs?

Oh geez, I’m embarrassed to even say. They’re my babies, and I want them to have the best! I think the craziest thing I’ve done was for Pepper, our 1st dog, it was the first time we boarded her after rescuing her. We didn’t want her to feel abandoned so we opted for the ultra premium package, she had a private room with a 4 poster bed, a fireplace, a TV playing “dog shows”, someone to give her belly scratches while reading her a bedtime story, play and pool time during the day, and she got a pawdicure (yes, that is a pedicure for dogs). We could watch all of this on the 24/7 doggie cams, which was pretty amusing. But that was a one-time thing, the pampering has died down…

Who has influenced you most professionally?

One of my first supervisors. She was the only female on the leadership team and she didn’t take crap from anyone. She did amazing work and knew her worth. I still think about how she would handle a situation if I’m feeling stuck.

What is your most interesting food quirk?

Hmmmm, I’m pretty particular so this is tough. I like bananas, but as soon as I’m done eating one, I can’t stand the smell. I have to throw the peel away FAR from where I am so I won’t smell it.

Where do you plan on visiting next abroad?

Mexico technically will be the next place because we have a wedding to go to in Cancun, but I hope to make it to Patagonia soon.

 

What movie or book character do you most relate to?

Well, my favorite book is Siddhartha. I’m not sure he is who I relate to most, but I definitely relate to how he is trying to find out who he is and what he believes in. I think this is true for most of us, we all just want to find a place to belong.

Any advice for young people thinking about getting into advertising?

Find what part of advertising you’re passionate about. There are so many options, knowing what you enjoy and knowing what you excel at are important for long-term fulfillment. And here is a piece of advice that doesn’t just apply to advertising, but helps keep me going in all that I do: Do the best you can until you know better. Then, when you know better, do better.