10 Reasons Muhammad Ali Made
for a Great Brand

Muhammad Ali is widely acclaimed to be one of the most influential people of all time. 

His talent, confidence, and ability to hold true to his beliefs contributed to his status as a household name. But some of his greatest traits as a person also made him one of the greatest brands that the world may have ever known. As a tribute to his legacy, here’s a list of the 10 attributes that made Muhammad Ali one of the greatest brands of all time.


  • Authentic

  • Brave

  • Clever

  • Consistent

  • Diligent

  • Entertaining

  • Fascinating

  • Proud

  • Steadfast

  • Unique

The Greatest

The man himself. It is believed that Muhammad Ali was one of the most famous people of the past century, with people from countries all over the world able to recall his name and profession.

Image courtesy of Getty Images.

Take a look and see if your brand meets the above 10 criteria. A total score of 1-3 indicates a poor brand, 4-6 a good brand, 7-8 a great brand, and 9-10 an amazing brand. Keep this list handy as a reminder of what it takes to be one of the best.